General Sales Manager CV Example

Closing deals, but your CV feels like a tough sell? Unpack this General Sales Manager CV example, embellished with Wozber free CV builder. Discover how you can seamlessly align your sales strategy to showcase leadership and market growth with the job requirements, positioning yourself for a standing ovation and a sales target surpassed!

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General Sales Manager CV Example
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How to write a General Sales Manager CV?

Stepping into the leadership role of a General Sales Manager requires not just expertise in sales but also a CV that demonstrates your mastery in leading teams to exceed sales targets. It's your time to shine in the competitive job market with a CV that speaks volumes about your accomplishments and strategies. Leveraging the power of Wozber free CV builder, this guide is tailored to help you sculpt a CV that aligns seamlessly with the job you're eyeing. Dive in to transform your CV into an unbeatable narrative that propels you into your next General Sales Manager role!

Personal Details

Your CV's Personal Details section is the express elevator pitch to your professional persona. Crafting this section with precision ensures you're presenting yourself as the ideal candidate for the General Sales Manager position right off the bat. Let's tailor this crucial introduction, aligning it meticulously with what your dream job entails.

Gregg Kub
General Sales Manager
(555) 987-6543
Los Angeles, California

1. Brand Yourself

Think of your name as the headline of your professional story. It should be bold and easy to find at a glance. Opt for a clear, professional font at a size that makes it stand out from the rest of the text. This is where your journey as a General Sales Manager begins on paper.

2. Job Title Alignment

Beneath your name, immediately state your career intention by echoing the job title you're applying for. This signals to the hiring manager that your CV is tailored and you're fully focused on this specific role. For instance, if the job description says 'General Sales Manager,' that's precisely what should appear right below your name.

3. Key Contact Info

Ensure your contact information is complete and current. A professional email and a phone number where you're readily available are essential. Double-check for accuracy; you wouldn't want to miss an interview call because of a typo.

4. Local Advantage

If you're based in or willing to relocate to the specified location - in this case, Los Angeles, California - make it known. This matches one of the primary job requisites and positions you as a logistically viable candidate upfront.

5. Digital Presence

Including a link to your LinkedIn profile or a personal website where your professional accomplishments are showcased can provide a deeper insight into your career. Ensure these profiles are polished and reflect the same level of professionalism as your CV.


The Personal Details section is your initial handshake with the hiring manager, metaphorically speaking. Keep it clear, professional, and aligned with the role of a General Sales Manager. This will ensure you start off on the right foot, making a strong first impression.

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The Experience section is the crown jewel of your CV, offering a spotlight on your journey and achievements in the sales domain. Reflecting your prowess in leading sales teams and driving revenue growth here is vital for capturing the essence of what you bring to the General Sales Manager role. Follow through as we mold this section to outline your career highlights.

General Sales Manager
01/2020 - Present
ABC Corp
  • Developed and implemented highly effective sales strategies that consistently met and exceeded company sales objectives, resulting in a 20% year‑over‑year revenue growth.
  • Led and mentored a team of 50 sales representatives, enhancing their performance by 30% and achieving a team sales record.
  • Analyzed intricate sales data, set ambitious sales goals, and successfully developed precise forecasts that boosted sales by 25%.
  • Spearheaded strategic collaboration with the marketing department, ensuring a 15% increase in sales and marketing alignment.
  • Maintained an unparalleled understanding of the industry landscape, successfully adapting the sales approach to capitalize on emerging trends resulting in a 10% market share gain.
Regional Sales Manager
03/2016 - 12/2019
  • Oversaw a regional sales team of 30, consistently achieving 15% growth in monthly sales targets.
  • Developed and executed localized sales campaigns, resulting in a 20% increase in regional product presence.
  • Strengthened relationships with key accounts, driving a 25% boost in repeat business.
  • Initiated monthly training sessions, enhancing the team's product knowledge and improving client engagement.
  • Collaborated with the operations team, streamlining supply chain processes which reduced costs by 10%.

1. Dissect the Job Ad

Kickstart the process by dissecting the job description. Underline the experiences and accomplishments the employer values. This might include developing sales strategies, leading teams, or collaborating with marketing departments - each crucial for a General Sales Manager.

2. Chronological Layout

Order your roles starting with the most recent. Each entry should clearly list your job title, the company's name, and your employment dates. This format provides a coherent timeline of your career progression to potential employers.

3. Accomplishments Over Tasks

Shift the focus from day-to-day tasks to significant accomplishments that align with the role you're targeting. Mention how you exceeded sales objectives, mentored teams, and drove market growth. Quantify these achievements to add credibility and attract attention.

4. Numbers Speak Louder

Whenever possible, quantify your successes with numbers. For instance, stating that you "led a sales team to achieve a 20% year-over-year revenue growth" is far more compelling and measurable than simply mentioning you "managed a sales team."

5. Relevancy is Key

Keep every bullet point in your Experience section relevant to the role of a General Sales Manager. This is not the place for unrelated achievements, no matter how proud you are of them. Tailoring your experience to match the job description is what sets a targeted CV apart.


A well-crafted Experience section is a testament to your capability to fill the General Sales Manager role. By highlighting relevant accomplishments and quantifying your impact, you distinguish yourself as a top-tier candidate. Each point you make is a step closer to securing that interview.


In the realm of sales management, your educational background sets the foundation for your theoretical and analytical abilities. This section holds the key to showcasing your preparedness for the role from an academic standpoint. Tailoring your Education section effectively can further solidify your candidacy for the General Sales Manager position.

Bachelor of Business Administration, Business Management
Harvard University

1. Degree Specification

Begin with stating your highest level of education, paying special attention to degrees that are directly applicable to the role. As mentioned in our job description, a "Bachelor's degree in Business, Marketing, or a related field" is sought-after for this role.

2. Clear Formatting

Maintain a straightforward format listing the field of study, degree earned, and institution. Remember to include the graduation date to give hiring managers a clear timeline of your educational journey.

3. Degree Relevance

If your degree aligns perfectly with the job description - congratulations, that's a major plus! Highlighting a "Bachelor of Business Administration in Business Management" directly correlates with the requirements for a General Sales Manager role.

4. Course Highlights

For newer graduates or roles needing specific expertise, listing relevant courses can be beneficial. While it may not be necessary for seasoned professionals, emphasizing coursework in sales strategies or leadership could offer a competitive edge for those earlier in their careers.

5. Additional Achievements

Include special recognitions or extracurricular involvements if they showcase leadership, strategic thinking, or industry-related skills. Though more pivotal at the outset of your career, these details can still add depth to your educational story.


Your Education section is the bedrock of your qualifications, proving you possess the knowledge necessary to thrive as a General Sales Manager. Portraying your academic achievements accurately ensures that hiring managers recognize your potential from the get-go.

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For a General Sales Manager, the right certifications can be a powerful testament to your commitment to excellence and continuous learning in the sales field. In a landscape where the latest strategies can set you apart, showcasing relevant certifications on your CV underscores your expertise and keeps you ahead of the curve.

Certified Sales Professional (CSP)
Sales Management Association
2019 - Present
Salesforce Certified Sales Cloud Professional (SCSP)
2018 - Present

1. Job Necessities

Let's start by revisiting the job description. It highlights the need for "possession of any relevant sales certifications." This is your cue that certifications, while maybe not a deal-breaker, are definitely a valuable addition to your CV.

2. Choose Wisely

Select certifications that enhance your candidacy for a General Sales Manager position. For instance, "Certified Sales Professional (CSP)" or "Salesforce Certified Sales Cloud Professional (SCSP)" directly signify your sales and CRM capabilities.

3. Date It

For certifications, especially those in technology or methodologies that evolve, noting the acquisition date or validity period is crucial. It demonstrates your dedication to staying current in your field of expertise.

4. Never Stop Learning

The sales landscape is dynamic, with new techniques and technologies emerging constantly. Staying updated with relevant certifications not only boosts your CV but also ensures you remain competitive in the field.


Highlighting your certifications showcases not just your qualifications but also your initiative to excel beyond basic requirements. In the journey to becoming a General Sales Manager, each certification is a stepping stone to proving your leadership and sales mastery.


In the toolkit of a General Sales Manager, skills are the instruments of success. The Skills section of your CV offers a compact but powerful overview of your professional capabilities. Tailoring this section with the right mix of hard and soft skills ensures alignment with the job requirements, making you an undeniable fit for the role.

Sales Strategies
Team Management
CRM Tools
Forecasting & Analysis
Market Trend Adaptation
Presentation Skills

1. Extract from Job Ad

Start by dissecting the job description for both explicit and inferred skills. For a General Sales Manager, skills in "sales strategies," "team management," and "collaboration" are pivotal, along with analytical abilities like "forecasting & analysis."

2. Match Your Arsenal

Now, cross-reference these requirements with your personal skill set. Listing skills that are a direct match with the job description, such as "CRM Tools" expertise and "negotiation" prowess, immediately catches a recruiter's eye.

3. Prioritize and Polish

Resist the temptation to list every skill you possess. Prioritize those most relevant to the job at hand, ensuring a clean, focused, and compelling Skills section. This clarity shows you not only understand the role but are prepared to excel in it.


Your Skills section is the highlight reel of your professional weaponry. By matching your skills with the job requirements, you underline your readiness and enthusiasm for the General Sales Manager position. This tailored approach sets you apart as a prime candidate.


In today's global marketplace, the ability to communicate in multiple languages can distinguish you as a General Sales Manager. The Languages section of your CV can subtly demonstrate your readiness for a role that may include international clients or teams.


1. Job Language Requirement

The job description emphasizes "English language competency is a must." This is non-negotiable, so ensure your proficiency in English is clearly stated and rated as 'Native' or 'Fluent' if applicable.

2. Showcase Key Languages

Beyond the must-have language, if you're fluent in additional languages such as Spanish, highlight these to show your versatility and potential for broader communication and relationship-building.

3. Honesty in Proficiency

Be accurate in assessing your language skills. Overstating your proficiency can lead to uncomfortable situations, while undervaluing your skills sells yourself short. Clear descriptors such as 'Native,' 'Fluent,' or 'Intermediate' provide a truthful snapshot of your abilities.

4. Global Perspectives

Even if not explicitly required, additional languages can enhance your CV by showcasing your ability to engage with a diverse range of clients or colleagues, an invaluable skill for any leader in today's interconnected world.

5. Fit and Future

For roles with international exposure or potential for growth into global markets, your language skills might just be the unique selling point that sets you apart. Consider the broader scope of the General Sales Manager role and align your language proficiencies accordingly.


Flaunting your multilingual skills not only shows that you're equipped for international dealings but also demonstrates cultural sensitivity and adaptability – traits of a seasoned General Sales Manager. Let your CV reflect your global mindset and readiness for expansive roles.


Your CV's summary is the concise encapsulation of your career and the dazzling opening act that entices hiring managers to dive deeper. Crafting a compelling summary tailored to the General Sales Manager role is critical for setting the tone and framing your narrative.

General Sales Manager with over 11 years of experience in the sales industry, over 5 of which were in a managerial role. Demonstrated prowess in developing and executing sales strategies that consistently surpassed targets, leading and nurturing high-performing sales teams, and leveraging data analysis for precise sales forecasting. Proven track record of enhancing sales and marketing alignment to drive company growth and market share.

1. Essence of the Role

Start by absorbing the essence of the role from the job description. A General Sales Manager is a key player in crafting sales strategies and leading teams toward exceeding targets. Your summary should reflect this leadership and strategic prowess.

2. Power Introduction

Open with a strong statement about your professional identity and standing. For example, introducing yourself as a 'General Sales Manager with over 11 years of experience in the sales industry,' immediately establishes your credibility.

3. Address the Must-Haves

Weave in a narrative that touches on key requirements of the role. Highlight your expertise in 'sales strategies,' 'team management,' and your 'proven track record in enhancing sales and marketing alignment' to directly align with the job's needs.

4. Brevity is Brilliance

While your summary should pack a punch, it's also important to keep it succinct. Aim for 3-5 impactful lines that convey your strengths and readiness for the role without overwhelming the reader with too much information at once.


The summary gives the hiring manager a glimpse into your professional world, setting up expectations for what follows in your CV. Tailor it meticulously to position yourself as an ideal candidate for the General Sales Manager role right from the start.

Embarking on Your General Sales Manager Journey

Congratulations on meticulously tailoring your CV for the General Sales Manager position. Each section, crafted with precision and a deep understanding of the role's requirements, acts as a testament to your suitability and dedication. Utilizing Wozber free CV builder, with its ATS-compliant CV formats and ATS CV scanner, you're now steps closer to securing your dream role. Your CV is more than just a document; it's a narrative of your professional journey, ready to open doors to new opportunities.

Let it be the key to unlocking your next big achievement. Here's to a future where you not only meet sales targets but set new benchmarks of success!

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General Sales Manager CV Example
General Sales Manager @ Your Dream Company
  • Bachelor's degree in Business, Marketing, or a related field.
  • Minimum of 8 years of experience in sales, with at least 3 years in a managerial role.
  • Strong knowledge of sales strategies and processes, preferably in the same industry.
  • Exceptional leadership and team management skills.
  • Possession of any relevant sales certifications or licenses.
  • English language competency is a must.
  • Must be located in or willing to relocate to Los Angeles, California.
  • Develop and implement effective sales strategies to meet and exceed company sales objectives.
  • Lead, mentor, and provide training to the sales team, ensuring optimal performance and productivity.
  • Analyze sales data, set sales goals, and develop forecasts to drive optimum performance.
  • Collaborate with the marketing department to ensure alignment of sales and marketing strategies.
  • Maintain a deep understanding of the competitive landscape and industry trends, adapting the sales approach accordingly.
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