Cover Letter Opening Example
The first paragraph should only be your introduction. Give a brief idea of who you are and tell the employer how you have learned about the opportunity. Mention how your career goals align with the company's goals.
- I'm a recent Yale College graduate with a marketing degree. While I don't have any proper work experience, my courses in advertising, management, finance, and business have given me a solid knowledge base. Although I could have gained initial working experience anywhere, I want to start my career in a field that I am truly passionate about – digital business marketing and management. That's why I am so happy I came upon a job listing at XYZ.
Cover Letter Main Paragraph Example
The second paragraph is about the benefits you bring to the table. Why should they choose you? How can you help the company? You should tell the recruiter why he/she should be interested in you. Highlight a few valuable points from your resume that match the job description. Offer a few stats to illustrate your impact in previous positions.
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Here's the example of the main paragraph:
- While studying at university, I participated in a collaborative web-based marketing project for a global business, Hellet Inc., during which we completed four complex web analyses, created digital AdWords and Facebook campaigns, and suggested recommendations that the company happily implemented. We used a similar advertising model to the New Mood and Frenzy digital campaigns. As a member of the business school student board, I also organized various events and created display advertisements for the events' partners which were later implemented as a standard by all the other university student boards. I believe that my creativity and proactive passion for marketing are what XYZ is searching for.
Cover Letter Closing Example
The last paragraph should bring the cover letter to a proper conclusion. It should also STRESS ACTION. Finish strong and quickly. Remind the recruiter what you introduced in the first and second paragraph (how your experience or skills will help the company).
- I look forward to beginning my career at XYZ. If you agree that my digital marketing education and passion would make me a strong addition to your team, please call or email me to set up a meeting.
