The experience section of your resume provides detailed information about your employment history. List the companies you worked for, dates of employment, the positions you held, and a list of achievements.
If you really want to get a call for an interview, the single most important rule is to target your resume to fit particular job position for which you are applying. That will make your experience match the position as closely as possible.
An effective way to do this is to pick out and use keywords that are in the job description itself and use them in your listed achievements. If a company is searching for a digital marketing specialist, use these words for any of your achievements that might fall under that category. Check out the resume example.
There are key rules how to write your achievements:
- Write about accomplishments instead of duties.
- Start with an action word.
- Use numbers to prove results.
Check out two following statements of which one is targeting company's needs, and the other is only listing past duties:
Generic experience statement: I was responsible for generating advertising campaigns for different clients.
Targeted experience statement: Generated, produced and maintained 42 end-to-end marketing and PR projects of which 3 became Viral stunts. All projects were done by approved budget, timescale, and respected quality.
The eye-catching and targeted resume leads to an interview call much easier than an unprofessional, broad or irrelevant piece of paper. That's one of the reasons why you should focus on targeting one resume to one company only.
TIP: don't overdo it by turning your resume experience section into the job description. Don't copy the job description blindly. Use keywords and phrases from the description, not entire sentences.