Target Your Resume's Experience Section at a Chosen Job Position

The experience section of your resume provides detailed information about your employment history. List the companies you have worked for, your dates of employment, the positions you held, and include a list of your achievements too.

If you want to get a call for an interview, the single most important rule is to target your resume at a particular job position for which you are applying. This will ensure that your experience matches the position as closely as possible.

An effective way to do this is to identify and use keywords that appear in the job description itself and then to use them in your list of achievements. If a company is searching for a digital marketing specialist, use these words for any of your accomplishments that might fall in that category. Check out a resume example.

There are key rules about how to write your achievements:

  1. Write about accomplishments instead of duties.
  2. Start with an action word.
  3. Use numbers to prove results.

Check out the two following statements. One lists only the previous duties, while the other targets the company's needs:

Generic experience statement: I was responsible for generating advertising campaigns for different clients.

Targeted experience statement: Generated, produced and maintained 42 end-to-end marketing and PR projects of which three became viral stunts. All the projects were completed according to an approved budget, timescale, and expected quality.

The eye-catching and targeted resume leads to an interview call much easier than an unprofessional, broad or irrelevant piece of paper. That's one of the reasons why you should focus on targeting one resume at one company only.

TIP: Don't overdo it by turning your experience section into the job description. Don't copy the job description blindly, but instead use only keywords and phrases from the description and not entire sentences.

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