The second paragraph is about the benefits you bring to the table. Why should they choose you? How can you help the company?
You should tell recruiter why she/he should be interested in you. Highlight a few high-value points from your resume that match the job description. Offer a few stats to illustrate your impact in previous positions.
Use the information you gathered in your research. Emphasize how you can help push the company forward to achieve THEIR goals.
Outline your career goal as it relates to the position you're applying for. Target your skills and experience with skills and experience required by the job.