TRAP: This is similar to "What are your strengths?" but it is your chance to self-advertise. Don't fall into the trap of comparing yourself to other candidates. The only people present are you and the interviewer.
TRICK: This question tests how you sell yourself and whether you satisfy the employer's needs. Think about your greatest accomplishment and remember what the employer highlighted in the job description.
Which of your accomplishments/achievements/skills best match the job description and this particular company's needs? What are you really good at? Emphasize your talents.
Your answer should summarize the top three criteria:
- Identify the company's problems and needs;
- Tell what you can do to help the company;
- Explain how you will do it.