Before sitting down to write your cover letter, research the company that you are targeting. Check out the job you're applying for. Spend some time reading over the company's website, especially the latest news. You should like the company and it should meet your expectations.
As you research each of the top companies you've chosen, ask yourself:
- What can you tell about the job?
- What are you good at and what benefits can you offer to the company?
- How does your personal goal fit with the position or company?
- What excites you about the company?
Don't start writing your letter until you've answered these key questions.
A cover letter briefly explains two key points only: your strengths and how they can benefit the company.